Sparc x SDPN

Trusted by one of Canada’s leading sports creator networks.

Case Study

Powering SDPN fan engagement and community through interactive games

Sports creators are competing for attention in a crowded digital landscape where fans crave more than passive viewing. SDPN, one of Canada’s fastest-growing sports media networks, set out to give fans more ways to engage, spend time with the content they love, and feel part of a stronger community.

Sparc and SDPN partnered to turn passive viewers into active audience participants through four interactive, creator-led games.

The challenge

Traditional sports content depends on views, likes, and comments, but today’s fans want real-time, interactive experiences. SDPN wanted to:

Enhance the fan experience and participation during live events

Strengthen the feeling of community and connection among creators and fans and keep viewers returning daily and weekly

Create new premium sponsorship inventory

Our Collaboration

Sparc powers four interactive, co-created games across SDPN’s ecosystem:

Live Trivia

Real-time quizzes during YouTube livestreams let viewers compete against each other while watching, turning passive viewing into active participation.

SDPN Bracket Challenge

A creator-vs-community playoff competition during the NHL postseason, driving rivalry and fan collaboration.

Go to the Net (GTTN)

A daily prediction game hosted by Steve Dangle that delivers fresh content every morning and keeps fans coming back.

Drew & Stew Pick ’Em

An interactive NFL point-spread game where fans compete with the hosts weekly and climb leaderboards for bragging rights.

Fan Impact

Sparc transforms sports content into interactive fan experiences. With SDPN, creators drive the action, fans influence the outcome, and brands can connect through premium, high-attention moments. Fans aren’t just watching anymore. They are playing, competing, and building community.

SDPN fans enjoy Sparc and keep coming back

Drives fan and host knowledge sharing with trivia, Q&A, polls and discussions

Delivers fun through challenges, brackets, and interactive content

Offers a hub for meaningful, algorithm-free fan-to-SDPN host interaction

Recognizes SDPN fans with highlights, badges

Empowers fans and creators to champion causes and shape the SDPN community

Sponsor Value

Sponsors gain higher recall and loyalty through active fan engagement, precise targeting, and natural in-game integration. Flexible partnerships scale from niche creators to major influencers, delivering measurable ROI and long-term fan connections.

Access to a highly engaged 18–44 year-old audience

Repeated exposure during streams

Seamless integration with creator-led content

Measurable ROI through fan participation

Integration into fan-driven competitions

Access to sports predictors ready for interactive offers and brand partnerships